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What Is Life Insurance Awareness Month?


According to the 2019 Insurance Barometer Study (Life Happens/LIMRA), only 57 percent of American households have life insurance – yet 40 percent of those without it say they would immediately struggle to pay living expenses if their primary wage earner died.

In other words, most people understand the need for life insurance. So why are so many households underinsured?

Let’s break down some common misconceptions about life insurance:

Myth: I don’t need life insurance.
Truth: Life insurance has many, many uses – uses that most people could benefit from. It can cover bills, pay for funeral costs, replace income in a household, serve as an inheritance for a loved one, fund education goals for a child, provide an important and sizable donation to a charitable organization and so much more.

Myth: It’s too expensive.
Truth: Not really. Many people can be insured for the price of a daily cup of coffee.

Myth: I can always get it later.
Truth: Famous last words, and too often untrue. Age and health can make it tough to get the coverage you want. You may develop a condition that makes you uninsurable – or worse, you may fall victim to a tragic accident.

John Nunes Financial & Insurance Services
Working Together To Educate Every American About
The Importance of Life Insurance

Too many people are taking an unnecessary risk by not protecting their loved ones with life insurance.

1 in 3 households would have immediate trouble paying living expenses if the primary wage earner died, according to the 2016 Insurance Barometer Study by Life Happens and LIMRA. And the study also found that 40% haven’t bought life insurance or more of it because they’re unsure of how much or what type to buy.

That’s why each September Life Happens coordinates Life Insurance Awareness Month. This industry-wide campaign is aimed at educating Americans about the importance of life insurance and helping them get the coverage they need.


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Myth: I’m too young.
Truth: No one’s too young for life insurance. In fact, the younger and healthier you are, the easier it is to lock in coverage at a great rate – and stay covered. It’s called insurability.

Your turn. Do you have enough coverage? When was the last time you checked?

September is Life Insurance Awareness Month, a nationwide campaign created in 2004. John Nunes Financial & Insurance Services is an organization dedicated to educating consumers on the importance of Life Insurance.